Intelligent Sales Solutions for Medical Devices and Diagnostics
Introduction
The evolution of the life sciences industry can be mapped to a few key trends that are dramatically impacting the future of medical device and diagnostics companies — including the need for increased innovation, rising customer expectations, growing pricing pressure, and continued consolidation.
On this webpage, we’ll explore these trends, the challenges that come with them, and the ways in which traditional business systems are ill-suited to meet those challenges. We’ll also introduce proven solutions that can help your business thrive in this new digital age.
CHAPTER 1: Industry Transformation
To understand how medical device and diagnostics companies need to adapt, we’ll cover four key trends and associated challenges, and how to evolve your business to stay ahead of them.
CHAPTER 2: Technology Gaps and Data
The business systems upon which life sciences organizations have historically relied on are not designed for the challenges ahead. There are four areas in which improvement is crucial: sales productivity, customer engagement, mobile accessibility, and data utilization.
CHAPTER 3: The Salesforce Solution
How do you evolve your systems to keep pace with the disruptive transformation surrounding your business? How do you sell more with less face time? You need a complete platform of new tools — tools that enable you to meet rising expectations by selling more intelligently and more productively from anywhere at any time, while seamlessly integrating with your existing systems. In short, you need a CRM built for life sciences. Health Cloud is just that.
Health Cloud connects your patients, providers, and partners, allowing you to unlock the power of your data and leverage AI and automation to deliver commercial excellence.

Intelligent Sales
Salesforce gives you the perspective you need to understand where your sales are succeeding, but, more importantly, where they can improve and what next steps to take.
Sales Productivity and Customer Visibility
With Salesforce, all your data is in one place, and you have the tools to cultivate your leads and serve your customers’ needs.
Mobilize, the way you want
As a mobile-first platform, Salesforce is perfectly suited to help you evolve into a mobile-first solution provider — helping your sales team meet rising customer expectations by giving them access to what they need when they need it and empowering them to collaborate more effectively than ever.
Conclusion
The challenges presented by the trends we’ve discussed here are imposing — but with the right tools, they won’t stand in the way of building a bigger, better business. Learn more about how Salesforce can help.
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